And I thought, no, you just need to raise the standards. 'Everyone talked about retail that is dying. He discovered the original Nectar Bath Treats store inside the Venetian in 2015 and decided to turn it into a franchise, investing in brick-and-mortar retail locations despite what the critics thought. from Israel about 17 years ago looking for an opportunity. With his entrepreneurial eye, Taicher came to the U.S. 'Everything is handmade, delightful product, careful ingredients that we use,' said Taicher. The ingredients are pressed into molds and giving them the appearance of everything from chocolate hearts to cupcakes. Taicher is turning soap into an experience using plant-based ingredients like coffee and poppy seeds. 'You got to do it with style and fun and entertain whoever is going to use it,' said the Nevada Built company's CEO and co-founder, Tom Taicher. 'If you're going to make a soap in Las Vegas, you got to do it with style,' said 13 Action News Anchor Todd Quinones.

It looks like a bakery that could be run by Willy Wonka, but nothing inside Nectar Bath Treats is edible. The company's success comes with bringing joy to getting clean. But some may find it a bit confusing because looks can be deceiving. LAS VEGAS (KTNV) - In this week's 'Nevada Built,' 13 Action News Anchor Todd Quinones introduces you to a company focused on delivering a wow effect.